Bachelor of Arts in
Communication
The Bachelor of Arts in Communication (AB Comm) program covers the various ways by which humans communicate. It focused on how verbal and non-verbal messages are used to create meanings in different contexts using diverse media platforms. It includes a broad range of subject matter ranging from the study of communication in interpersonal relationships, groups, organizations, and cultures.
Program Educational Objectives
| OBJECTIVES | GRADUATE ATTRIBUTES |
|---|---|
| 1 Graduates shall have effective communication and teamwork skills, creativity and critical thinking; | Collaborative with leadership skills, critical thinker, and creative |
| 2 Graduates shall have skills and capacities to apply theories in various disciplines in accordance with high standards of ethics; | Ethical, competent and equipped with research-based knowledge |
| 3 Graduates shall become successful professionals serving local and international communities; and | Collaborative and with leadership skills |
| 4 Graduates shall have lifelong learning skills to facilitate changes in themselves and in their society. | Life-long learner |
- Program Outcomes
- Define and access information needs; assess and organize information and knowledge; produce, share and utilize information and knowledge;
- Communicate in different formats and platforms (print, broadcast and online)
- Prepare Communication/media plan;
- Conduct communication and media research and evaluation;
- Develop and produce communication materials in different formats and platforms;
- Demonstrate communication management and leadership skills;
- Develop entrepreneurial capabilities;
- Adhere to ethical standards and practices;
- Know and practice rights and responsibilities and accountabilities in the communication profession;
- Demonstrate a development orientation in communication work;
- Apply communication theories/models, principles, practices, and tools in development work;
- Understand and apply social science concepts and theories to the analysis of social issues;
- Design and execute social research using appropriate approaches and methods;
- Practice professional and ethical standards in the fields of social sciences and communication;
- Engage in lifelong learning and understanding of the need to keep abreast of the developments in BA Communication;
- Effectively communicate orally and in writing using both English and Filipino;
- Effectively and independently in multi-disciplinary and multi-cultural teams;
- Recognize professional, social, and ethical responsibilities; and
- Appreciate "Filipino historical and cultural heritage" (based on RA 7722)
- Curriculum
1st Year • 1st Semester
Course Name Units English Enhancement Course 3 The University and I 2 Mathematics in the Modern World 3 National Service Training Program 1/ Civic Welfare Training Program 1 3 Physical Activities Toward Health and Fitness 1 2 Science, Technology and Society 3 Understanding the Self 3 Readings in Philippine History 3 1st Year • 2nd Semester
Course Name Units Purposive Communication 3 Introduction to Comm Media 3 The Family 2 Panitikang Filipino 3 Art Appreciation 3 Ethics 3 National Service Training Program 2/ Civic Welfare Training Program 2 3 Physical Activities Toward Health and Fitness 3 2 2nd Year • 1st Semester
Course Name Units Communication, Culture & Society 3 Communication Theory 3 Retorika 3 Great Books 3 Physical Activities Toward Health and Fitness 3 2 The Contemporary World 3 2nd Year • 2nd Semester
Course Name Units Risk, Disaster & Humanitarian Comm 3 Broadcasting Principles and Practices 3 Kulturang Popular 3 Physical Fitness Toward Health and Fitness 4 2 Fundamentals of Political Science 3 Rizal's Life, Works and Writings 3 3rd Year • 1st Semester
Course Name Units Development Communication 3 Advertising Principles & Practices 3 Science & Health Communication 3 Organizational Culture & Communication 3 Foreign Language 3 Introduction to Psychology 3 3rd Year • 2nd Semester
Course Name Units Academic Writing 3 Public Relations Principles & Practices 3 Creative Cultural Content Dev't 3 Communication Research 3 Introductory Economics 3 General Sociology 3 3rd Year • Summer
Course Name Units Internship 3 4th Year • 1st Semester
Course Name Units Cross-cultural Communication 3 Communication Planning 3 Thesis/Special Project 1 3 Asian Literature 3 Culture and Psychology/Fil Psych 3 4th Year • 2nd Semester
Course Name Units Communication Media Law and Ethics 3 Communication Management 3 Knowledge Management 3 Thesis/Special Project 2 3 English for Occupational Purposes 3 infoDisclaimerThe curriculum is subject to modification without prior notice. For precise and current listings, kindly coordinate with our registrar department.
- Estimated Fees
Particular Amount Estimated Total Fees per semester (including tuition and other fees) ₱27,063.00 infoDisclaimerThe particulars and corresponding amounts are subject to modification without prior notice. For precise and current listings, kindly coordinate with our treasury and assessment department.
- Career Opportunities
Entry Level:
- Public Relations Assistant: Assist in the development and implementation of public relations campaigns. Draft press releases, organize events, and handle media inquiries.
- Social Media Coordinator: Manage social media accounts, create content, and engage with followers. Monitor trends and analyze social media metrics.
- Marketing Coordinator: Assist in the execution of marketing strategies and campaigns. Collaborate with teams to create promotional materials and content.
- Communication Specialist: Support communication initiatives within an organization. Create content for internal and external communications.
- Entry-Level Copywriter: Develop written content for advertisements, websites, and marketing materials. Collaborate with creative teams to convey messages effectively.
Mid-Level:
- Event Manager: Plan and coordinate events, conferences, and promotional activities. Manage logistics, budgets, and collaborate with vendors.
- Corporate Communications Specialist: Develop internal and external communication strategies for organizations. Create content for newsletters, websites, and other communication channels.
- Content Manager: Oversee the creation and management of content for digital platforms. Coordinate content calendars and collaborate with writers and creators.
- Media Planner: Plan and execute media campaigns to reach target audiences. Negotiate with media outlets and analyze campaign effectiveness.
- Digital Marketing Specialist: Specialize in online marketing strategies, including SEO, SEM, and email campaigns. Analyze data to optimize digital marketing efforts. Senior Level:
Senior Level:
- Director of Communications: Lead the overall communication strategy for an organization. Oversee communication teams, manage budgets, and advise executives.
- Public Relations Manager: Develop and implement PR strategies to enhance an organization's reputation. Manage crisis communication and media relations.
- Brand Strategist: Develop and implement brand strategies to enhance brand awareness. Conduct market research and analyze consumer trends.
- Senior Copywriter: Lead creative writing teams and oversee the development of compelling content. Ensure brand voice consistency across all communication channels.
- Marketing Manager: Develop and execute marketing strategies to meet business goals. Oversee marketing teams, budgets, and collaborate with other departments.
Managerial/Executive Level:
- Chief Communications Officer (CCO): Head the entire communications department. Advise executives on communication strategies and manage crisis communication.
- Chief Marketing Officer (CMO): Oversee the entire marketing function within an organization. Develop marketing strategies aligned with business objectives.
- Director of Public Affairs: Lead public affairs initiatives and manage relationships with stakeholders. Navigate regulatory environments and represent the organization to the public.
- VP of Corporate Communications: Hold a leadership role in managing corporate communication strategies. Report to executives and contribute to organizational decision-making.
- Media Relations Director: Oversee media relations and act as the spokesperson for the organization. Manage media inquiries, develop key messages, and handle crisis communication.
Keywords
ABCOMM
comm
arts
mass comm
communication
CAS
See Also
Bachelor of Arts in
Political Science
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Bachelor of Science in
Public Administration
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Bachelor of Science in
Environmental Science
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Bachelor of Science in
Economics
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Bachelor of Arts in
English Language
Offered in Lucena City