Master in Management major in Applied Marketing

Master in


major in Applied Marketing

The Master in Management, Major in Applied Marketing (MM-AM), is a cutting-edge graduate program tailored for individuals aiming to excel in the dynamic world of marketing. This program blends core management principles with a specialized focus on the strategic and applied aspects of marketing. Participants delve into consumer behavior, market research, brand management, and digital marketing strategies. The curriculum emphasizes the practical application of marketing theories to real-world scenarios, enabling graduates to develop innovative and effective marketing strategies that drive business success in today's competitive marketplace.

Program Educational Objectives

Not Available

  • Curriculum

    1st Year • 1st Semester

    Course NameUnits
    Ethical Foundation of Enterprise Management3
    Human Resource Management with Human Relations3
    System Analysis & Management3

    1st Year • 2nd Semester

    Course NameUnits
    Research for Business and Management3
    Business Statistics and Evaluation3
    Entrepreneurship & Enterprise Development3
    Executive Leadership Development3

    2nd Year • 1st Semester

    Course NameUnits
    Product Development3
    Marketing Communication3
    Practicum in Applied Marketing3
    Financial Management3

    2nd Year • 2nd Semester

    Course NameUnits
    Academic Writing for Graduate Students3
    Strategic Management of Change3
    Policy Formulation & Control3
    Marketing Management3
    The curriculum is subject to modification without prior notice. For precise and current listings, kindly coordinate with our registrar department.
  • Estimated Fees
    Particular Amount
    Estimated Total Fees per semester (including tuition and other fees)₱27,359.00
    The particulars and corresponding amounts are subject to modification without prior notice. For precise and current listings, kindly coordinate with our treasury and assessment department.
  • Career Opportunities

    Senior Level:

    • Director of Marketing: Provide strategic leadership for the entire marketing department. Oversee the development and execution of marketing plans. Collaborate with senior executives to align marketing strategies with organizational goals.
    • Head of Digital Marketing: Lead digital marketing initiatives across the organization. Develop and implement digital marketing strategies. Stay abreast of industry trends and emerging technologies.
    • Chief Marketing Officer (CMO): Assume a C-level executive role overseeing all aspects of marketing. Develop and drive the organization's overall marketing strategy. Contribute to the company's growth and market positioning.
    • VP of Brand Management: Oversee the organization's brand strategy and positioning. Develop and execute comprehensive brand campaigns. Collaborate with executive leadership on brand-related decisions.
    • Market Research Director: Provide strategic direction for the market research function. Manage a team of researchers and analysts. Ensure research findings inform key business decisions.

    Managerial/Executive Level:

    • Chief Commercial Officer (CCO): Assume a leadership role overseeing marketing, sales, and business development. Contribute to overall corporate strategy and decision-making. Drive revenue growth through integrated commercial strategies.
    • Chief Executive Officer (CEO): Transition to the highest executive role in the organization. Oversee all aspects of the company's operations, including marketing. Set the overall strategic direction for the organization.
    • Founder/Entrepreneur: Start your own marketing consultancy or agency. Provide marketing services to other organizations. Take on a leadership role in shaping the strategic direction of your own company.
    • Board Member (Marketing Association): Serve on the board of a marketing consortium or association. Contribute to industry-wide strategies and initiatives. Provide leadership in shaping the future of marketing practices and standards.
    • Entrepreneur in Residence (Marketing Incubator): Join an incubator or accelerator program, providing expertise in marketing. Mentor and support startups in developing effective marketing strategies. Contribute to the growth and success of emerging businesses.


Manuel S. Enverga University Foundation - Lucena City Lucena

Institute of Graduate Studies and Research IGSR


applied marketing