WCDEO Team joins TikTok Masterclass

To stay updated with trends in digital communication and branding, representatives from the Web Content and Digital Engagement Office (WCDEO) of Manuel S. Enverga University Foundation attended the TikTok Masterclass held at the Lucena City Government Complex., Nov. 21

The WCDEO team included Web Content and Digital Engagement Officer John Rover R. Sinag, Digital Content Creators Simon Romuel Uy and Francess Faye Clar De Jesus, along with intern Robyn Anne Castillo.

The masterclass was organized by the Lucena City LEDIPO in partnership with PLDT & Smart, TikTok Shop, and the Department of Trade and Industry (DTI) Quezon Province.

Mr. Terence Abraham Alombro shared key strategies on branding and marketing to help participants stand out in a highly competitive online space. In the afternoon session, Mr. Klaude Mandaya of TikTok Shop guided participants in using the platform effectively to reach wider audiences and explore e-commerce tools available to creators and sellers.

“We’re grateful to the local government and its partners for organizing this program. It gave us the opportunity to deepen our knowledge in content creation, e-commerce strategies, and audience engagement—all without cost," Sinag said reflecting after the event.

The session empowered participants, including the MSEUF WCDEO, with practical insights to boost online presence and navigate the fast-paced world of digital platforms, skills that directly support the University’s digital communication initiatives.