WCDEO Quality Objectives

WCDEO Quality Objectives

At the Web Content and Digital Engagement Office, we are driven by a steadfast commitment to excellence in every aspect of our work. Our quality objectives serve as the guiding principles that propel us toward continuous improvement and the delivery of exceptional educational experiences.

  1. Enhance website performance by achieving at least 10% average click-through rate (CTR) every month through the implementation of valuable content updates, improved user experience, and effective search engine optimization (SEO) activities.
  2. Attain at least 100 social media followers and 100,000 engagements on any social media platform every month, utilizing creative contents, interactive campaigns, and timely responses to user interactions.
  3. Achieve 20% open rates and a 10% click-through in every email marketing campaign through personalized and segmented email content and compelling subject lines.
  4. Encourage user-generated content (UGC) by initiating campaigns resulting in at least 4 UGC public uploads per month, showcasing authentic student and employees’ experiences and strengthening the University's online presence.
  5. Achieve a customer satisfaction rating higher than 3.5 in a scale of 1-4 every end of the semester every year for five years.