LEVEL OF AWARENESS ON DEMO-TEACHING IN PRODUCT ADVERTISING AS A MARKETING STRATEGY OF O-SHOPPING

There are studies which assert that in order to stay and compete in the business industry one must be trendy. Hence, an advertiser or a key account specialist should know what is in and out and he/she should know what the latest craze on TV. To evaluate this, the researcher generated a study focuses on the effectiveness and awareness of demo teaching in product advertising as a marketing strategy of O-shopping. It was found out that That the respondents who used to watch O-shopping is in the age bracket 21-30, that mostly respondents were female and that they are currently employed in their respective job and that they have 11,000-20,000 as monthly income and the responses answered that O-shopping gives an actual demonstration on how the product is used and how to make deals over the phone immediately, likewise the responses from the respondents tells that demo-teaching secures “no to bogus” system. That the respondents’ responses answered that demo-teaching technique presents the actual product being sold and its features. It was recommended that those businessmen or other people who will be engaging themselves in business, demo-teaching is a good strategy since based from the result, demo-teaching found a very effective tool because of the impressive views among the respondents. Moreover, demo-teaching should focus on the thing that avoids giving fallacies, since it is found out as the weakest point among the responses. The study revealed that there was a continuous revolving in advertising and marketing. In this working arena, one must know the opportunities and the threats. As a time goes by and as the technology continues to offer variety of applications and services, people should do the same, upgrading the skills and the techniques for marketing.