Operation Hashtag: Measuring the Effectivity of Twitter as Key Driver of Social Interaction Among Televiewers as Perceived by Selected College Students of MSEUF

Completed2015

Abstract

This study measures the effectivity of twitter hashtag as key driver of social interaction among televiewers. This is a descriptive design, which uses a survey questionnaire to gather data. The study was conducted in Manuel S. Enverga University Foundation, Lucena City. The one group of respondents which are the 100 selected college students of MSEUF also they have a twitter account and aware on using hashtag on twitter. Results revealed that majority of the respondents believe that through the use of hashtag, people can easily know the popular show that focuses on different issues nowadays on twitter in terms of creating awareness. Also, they agreed that hashtag draw’s people attention on what is trending on twitter in terms of share of voice and hashtags that are seen on TV can create buzz on twitter in terms of influencing attitude. Lastly, the respondents also believe that by the use of hashtag it can also afford shows popularity on twitter when it comes to influencing practice/action. It must be recommended to the promotion/marketing team, that they should focus more on the hashtag that will focuses on the newest shows and topics that will set trend on twitter also hashtag that will categorizes different shares of messages on twitter. In addition, marketing team should also give attention on some of the game show and news/documentary program hashtag to measure if it’s effective to promote a show. So that, the televiewers and social media users are aware of what is the essence of using the hashtag of the show to set trend on twitter or in any social networking sites.

Keywords

hashtag
social interaction
televiewers
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