Personality Traits, Self-Esteem and Prestige Sensitivity of Fashion- Conscious Students of Manuel S. Enverga University Foundation Lucena City

This study focused on determining the personality traits, self-esteem and prestige sensitivity of fashion-conscious students to serve as a basis of development of the characteristics of fashion-conscious students. The study used the non-probability sampling particularly the purposive sampling design, which focuses on sampling techniques where the units that are investigated are based on the judgment of the researcher. The study was conducted in Manuel S. Enverga University Foundation Lucena City consisted of ten departments, specifically College of Education, College of Criminology, College of Arts and Sciences, College of Business and Accountancy, College of Engineering and Technical Department, College of Nursing, College of Computer Studies, College of Architecture and Fine Arts and College of Maritime Education. There were a total of 100 randomly selected fashion-conscious students who passed the criteria to become the respondents of this study. Frequency, weighted mean and t-test were used in the statistical analysis. Analysis of the results reveals that most of the fashion-conscious students have Agreeableness personality that being high in this dimension of personality would mean that they are the king of people who can get along with others on any occasion. The fashion-conscious students have a performance type of self-esteem that would mean that they feel confident about their abilities and understand things also they don’t feel that they are not doing well. According to Allport (1967), he believed that attempts to describe people in terms of general traits rob them of their unique individuality. He organized traits into hierarchy of three levels: Cardinal traits, Central traits and Secondary traits. Thus, Catell distinguished between surface traits and source traits. Catell provided the theoretical groundwork for much of the current research in the measurement of personality. That work has culminated in the emergence of five factors that form a potential basic model foe delineating the structure of personality. Brown and Keith (1994) argue that this “bottom-up” view of self-esteem is not the whole story. People who value themselves in a general way—those with high self-esteem—are more likely to value their looks, abilities and so forth. Overall, the fashion-conscious students strongly agree that they take time relating to people and make them feel at ease. Also, regarding to their self-esteem they feel confident about their abilities, understand things and they don’t feel that they are not doing well.