The Marketing Plan and Advertising Campaign of Hungreen Organic Market

The topic of this study is about the development of the advertising and promotional campaigns and the application of advertising principles for Hungreeen, a 100% organic market in Quezon Province. This store offers customers the convenience for selecting varieties of fresh produce in the city with the brand itself to become accessible to the class B and C in the urban area. Determining the image, personality, market, competitor and media channels including promotional strategy that will give emphasis to the advertising messages to immediately generate the interest and attention of the targeted market. In addition, the advertising campaign of Hungreen (Organic Market in the city) is about determining the design package and logo to establish its intended identity. Therefore these media channels were selected based on their foreseen effectiveness: 1. Online advertisements 2. Posters 3. Flyers 4. Radio 5. News Papers 6. Special Events 7. Point of Purchase These media channels will strategically situate the advertising message to build a strong branding for organic foods so consumers will be aware that there is an establishments dedicated for producing health foods.