Perceived Influence of Service Quality and Social Media Marketing on Organizational Performance of Coffee Shops in Selected Municipalities in Quezon Province

Service quality refers to providing good quality services for customer satisfaction; it assesses how well a company’s organization provides excellent service to its devoted customers. Additionally, for businesses to expand and remain competitive in the marketplace, the company must comprehend the important of service quality and customer happiness. On the other hand, social media marketing (SMM) refers to using social media to build a company's brand, increase sales and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage. In this regard, this research aims to determine the level of influence of service quality and social media marketing on organizational performance as perceived by 60 respondents from coffee shops in selected municipalities in Quezon Province.