EFFECTIVENESS OF TIKTOK IN CREATING BRAND IDENTITY FOR COSMETIC PRODUCTS AS PERCEIVED BY THE COLLEGE OF ARTS AND SCIENCES STUDENTS OF MANUEL S. ENVERGA UNIVERSITY FOUNDATION
Area of Research
Abstract
This study aimed to determine the effectiveness of Tiktok in creating brand
identity for cosmetic products as perceived by the CAS students of Manuel S. Enverga
University Foundation. It specifically sought to identify their demographic profile, level of
exposure to TikTok, perception on the effectiveness of TikTok and strategies or
features, and their perceived challenges or issues relative to the use of TikTok in
creating brand identity for cosmetic products. Using descriptive survey method, 100
CAS students were randomly selected from the locale. The questionnaire was
administered online to gather data for the study. Frequency, percentage, and weighted
mean were used as statistical treatment.
Keywords
TikTok
cosmetic products
exposure to TikTok
effectiveness of Tiktok
creating brand identity.
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APPLIED TECHNOLOGY, SCIENCE , INDUSTRYBUSINESS, ECONOMICS AND INDUSTRY 4.0 RESEARCHBUSINESS, INDUSTRY, LIVELIHOOD and FOOD SECURITYCOMMUNITY DEVELOPMENT and SOCIAL SUSTAINABILITYEDUCATION 4.0 AND WORKFORCE 4.0 RESEARCHEDUCATION and EDUCATION MANAGEMENTENVIRONMENTAL CONSERVATION, PROTECTION and DEVELOPMENTENVIRONMENTAL PROTECTION, DEVELOPMENT, AND CONSERVATION RESEARCHHEALTH and WELLNESS PROGRAM DEVELOPMENTHEALTH RESEARCH, DEVELOPMENT, INNOVATION AND EXTENSIONHUMANITIES, ARTS, CULTURE and TOURISMLEGAL, LAW ENFORCEMENT AND CRIMINOLOGY RESEARCHPOLITICS, SOCIETY, AND CULTURE RESEARCHTECHNOLOGY, ENGINEERING, AND INDUSTRY 4.0 RESEARCH