INTEGRATED INNOVATIVE RELENTLESS AGILE ACTIVE MANAGEMENT: AN EMERGENT MODEL FROM A MIXED-METHODS STUDY ON RELATIONSHIPS OF CUSTOMER SATISFACTION TO OBSERVED INDIVIDUAL CORE VALUES, ENSUED ORGANIZATIONAL CULTURE AND OPERATIONALIZED TOTAL QUALITY MANAGEMENT

This mixed-methods study aimed to determine the existing relationship of the extant customer satisfaction level to the observed individual core values associated to the operationalized elements of total quality management (TQM) and the ensued organizational culture in private higher education institutions (PHEIs). Tools and methods for data gathering and analysis included survey, interview/focus group discussion, personal observation, manual hierarchical thematic coding and analysis, unidimensional characteristics analysis of variables, content and correlational analysis, and multiple regression statistical and power factor investigation using multivariate analysis thru Data Analysis Toolpak (DAT) and SPSS software which helped in developing the emergent integrated innovative relentless active agile management model (IRAM). The diverse self-actualized, quality and effective-efficient workforce ensued people-oriented, performance-profit oriented, and work-oriented organizational culture and persistent managers who are able to adapt and shift from one management style to another, adjust to the altering needs of customers, progress relentlessly, and move rapidly and effortlessly with applied iterative process on typically short and divided tasks. Extreme importance is given to standardized, strategic and systematic approaches and creativity to realize strong quality culture, optimize organizational performance and customer satisfaction indicative of fully operative total quality management