A PROPOSED COFFEE MUSEUM AND CONSERVATION CENTER

Coffee has been part of Filipino culture for centuries and is one of the major incomes for many farmers in the Philippines (Barbara, 2022). In addition, coffee is one of the hallmarks of Filipino hospitality. It is offered to guests in offices and homes, whether brewed or instance. On average, coffee drinkers consume 3 to 5 cups of coffee daily. Over 320,000 household purchases coffee mixes daily in South Luzon, and billion cups of coffee are consumed worldwide. In 1740, a Spanish Franciscan monk introduced the first coffee tree in Lipa, Batangas, and it spread to other parts of Batangas. As a result, the Philippines became the fourth-largest coffee exporter in 1880. Sadly, after a decade, coffee rust reached the Philippine shore, which caused destroying the coffee trees in Batangas. Candelaria is one of the top producers of coffee in Quezon Province. The coffee farm is located in Barangay Masalukot III, Masalukot IV, and Masalukot V. Adarna’s Coffee of Masalukot IV farmers was one of the finest coffee in town, assisted by different government institutions. This proposed Coffee Museum and Conservation Center, located at Barangay Malabanban Sur, Candelaria, Quezon, will help conserve the coffee industry in Quezon province. In addition, this will give knowledge of different types of coffee and how it is processed. Therefore, this facility is endorsed to boost farmers' knowledge in coffee making, boost Agri-tourism in Quezon Province, and hope that the Philippine coffee will be recognized worldwide.