Choosing Tourism Destination through Travel Vlogs: Implications in Travel Decision-Making

This research sought information and knowledge regarding the contributions of travel vlogs in choosing tourism destination implication in decision making, identifying the common factors or influences that satisfy the respondents. The research aimed to identify the factors that influence tourist decision-making through the help of travel vlogs and to give prior knowledge to those students who will take the same topic as well. The researchers aimed to conduct a research study that discusses the different possible outcomes and impacts that Travel Vlogs can contribute to the Tourism Industry and recommend the most useful marketing strategy based on the possible output the research will be done. According to the travel vlogs' ideas, different perspectives can recognize which factors, ways, impacts, and even pros and cons may guide the creators. The proponents utilized the descriptive type of research, which contains gathered data. In addition, the researchers conducted a survey questionnaire using Google form that fairly identifies the tourist's perception from the chosen 2nd district of Quezon. Therefore, the study proves that Travel vlogs have a big impact on choosing a travel destination. It concludes that there is a significant difference in the factors that influenced the tourist decision-making after viewing the Travel vlogs. Therefore, the researchers recommend Travel vlog as the most useful tool in promoting and advertising a specific destination.