Advertising and Promoting the College of Architecture and Fine Arts Program of MSEUF: A New Perspective, a New Approach under the New Normal

The study, which is the creation of a new advertising and promotions campaign for the Architecture and Fine Arts and Design programs, intended to address misinformation and resolve the lack of knowledge of Filipino consumers, particularly parents. When it comes to Architecture and, more significantly, the study of the Fine Arts, parents believed that the course is costly and that the program will not provide a secure career and their children will not benefit financially from this degree. By creating a new social media advertising strategy and enhancing promotional materials to assist in re-introducing the Architecture and Fine Arts program in MSEUF to local customers' parents, they will know how the program works to enable them to become more open. As for potential students, the advertising and promotions campaign features the various skills they can learn from the Architecture and Fine Arts program. The researcher surveyed to ascertain the elements influencing the consumer's decision to participate in this program. The intended result would be a further increase in students enrolled in Architecture and Fine Arts programs through social media advertising.