The Quality of Services of Spa Businesses in Lucena City: Input to a Proposed Marketing Plan for Spa Tourism

Tourism is travel for pleasure; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. Tourism can be domestic or international, and international tourism has both incoming and outgoing implications on a country's balance of payments. Today, tourism is a major source of income for many countries, and affects the economy of both the source and host countries, in some cases being of vital importance. Tourism marketing is the application of marketing perceptions in the travel and tourism industry. Tourism marketing denotes to the organized, combined efforts of the national tourist bodies and the businesses in the tourism sector of an international, national or local area to accomplish growth in the tourism by maximizing the fulfillment of tourists. In doing so, the tourist builds and businesses expert to receive profits. As in case of any marketing mix, promotion of the product or purpose case of tourism marketing role. Promotions are activities such as promotion, personal selling and sales advertising which interconnect the virtues of the product and influence target customers to buy it. Tourism promotion can use more from word of mouth marketing and viral marketing but not on other forms of promotion like advertising. We should use the word of Mouth for communication, it is a major part of online tourists‘ interactions, particularly within the environment of online societies and to attract them they have their own words that used to encourage like ?Mabuhay? one gets to hear from everyone as a greeting to mean good health, peace, harmony and life. A practice that is part of a bigger tradition, a way of life of people who are innately warm, friendly, hospitable, and nurturing. This tradition has lived through generations and is now unveiled as a new genre of wellness in our modern times. Health is a state of physical, mental and social well-being and not merely the complete absence of disease or infirmity. Wellness can be equated with health. Health and wellness involves several well-being dimensions including physical, mental, social, sexual, emotional, cultural, spiritual, educational, occupational, financial, ethical and existential dimension