Bachelor of Arts in
Communication (ETEEAP)
The Bachelor of Arts in Communication (AB Comm) program covers the various ways by which humans communicate. It focused on how verbal and non-verbal messages are used to create meanings in different contexts using diverse media platforms. It includes a broad range of subject matter ranging from the study of communication in interpersonal relationships, groups, organizations, and cultures.
Program Educational Objectives
| OBJECTIVES | GRADUATE ATTRIBUTES |
|---|---|
| 1 Graduates shall have effective communication and teamwork skills, creativity and critical thinking; | Collaborative with leadership skills, critical thinker, and creative |
| 2 Graduates shall have skills and capacities to apply theories in various disciplines in accordance with high standards of ethics; | Ethical, competent and equipped with research-based knowledge |
| 3 Graduates shall become successful professionals serving local and international communities; and | Collaborative and with leadership skills |
| 4 Graduates shall have lifelong learning skills to facilitate changes in themselves and in their society. | Life-long learner |
- Program Outcomes
- Define and access information needs; assess and organize information and knowledge; produce, share and utilize information and knowledge;
- Communicate in different formats and platforms (print, broadcast and online)
- Prepare Communication/media plan;
- Conduct communication and media research and evaluation;
- Develop and produce communication materials in different formats and platforms;
- Demonstrate communication management and leadership skills;
- Develop entrepreneurial capabilities;
- Adhere to ethical standards and practices;
- Know and practice rights and responsibilities and accountabilities in the communication profession;
- Demonstrate a development orientation in communication work;
- Apply communication theories/models, principles, practices, and tools in development work;
- Understand and apply social science concepts and theories to the analysis of social issues;
- Design and execute social research using appropriate approaches and methods;
- Practice professional and ethical standards in the fields of social sciences and communication;
- Engage in lifelong learning and understanding of the need to keep abreast of the developments in BA Communication;
- Effectively communicate orally and in writing using both English and Filipino;
- Effectively and independently in multi-disciplinary and multi-cultural teams;
- Recognize professional, social, and ethical responsibilities; and
- Appreciate "Filipino historical and cultural heritage" (based on RA 7722)
Campus
Manuel S. Enverga University Foundation - Lucena City Lucena
Expanded Tertiary Education Equivalency and Accreditation Program ETEEAP
Keywords
See Also
Bachelor of
Secondary Education (ETEEAP)
major in Science
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Bachelor of Arts in
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Bachelor of Science in
Mechanical Engineering (ETEEAP)
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Bachelor in
Secondary Education (ETEEAP)
major in Mathematics
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Bachelor in
Secondary Education (ETEEAP)
major in Filipino
Offered in Lucena City