COSTING, PRICING AND PROFITABILITY MEASURES OF SELECTED BAKERIES IN LUCENA CITY

Many companies expand their services, reduce their costs and change strategies in order to increase sales. These drivers have a great impact on the gross margin of a business. By analyzing such drivers, it is easier to make plans to maximize the company’s profit. Business analysis against others in their industry allows a company to evaluate industry results and gauge overall company performance. In line with this, this study will be conducting analysis and evaluation on selected bakeries in Lucena City, based on their costing, pricing and profitability measures. Furthermore, this study will investigate how these bakeries cope with the tight competition prevailing amidst them. This will aid different bakeries to be knowledgeable about the costing, pricing and profitability measures so that they will be guided to what method they can use more effectively. It will also help the sellers to decide of which technique or method to use for them to maximize their profit.