A Venture: Foodstop Buddies

The Foodstop Buddies is a merchandising-service business built by five students from Manuel S. Enverga University Foundation studying Bachelor of Science in Business Administration Major in Marketing Management with their respective specialization. The business partners focused on a different line of food which the University canteen doesn‘t offer. This paper consists a survey. The survey helped the partners to gather information that has been use to prove the feasibility of the business. Foodstop Buddies offered sweets that are personally made by the students to give customers good mood food, sweets signals energy to anyone. Other than sweets, the business also offered salty foods to balance accordingly to the taste of the customers, everyone like salty food for normal bodily function. The combination of these two positive responses is very pleasurable. Foodstop Buddies targeted different market segments with specific marketing mixes designed especially to meet those segment‘s needs.