OPERATIONAL STRATEGIES OF SELECTED TRAVEL AND TOUR AGENCIES IN LUCENA CITY, QUEZON

The Philippines is a beautiful country endowed with rich, diverse natural, cultural and historical assets that both foreign and local travel enthusiast can enjoy the Philippines. Tourism industry is a statement that truly testifies to the Philippines tourism tag line “It’s more fun in the Philippines!” The tourism industry is recognized by the government as an important contributor to the generation of foreign exchange earnings, investments, revenue, and employment in the growth of the country. The tours and travel agencies are private retailers or public services that provide travel and tourism related services to the public. Every month, dozens of schedules will need to be generated in order to keep an airline flying. Some of these schedules are published months in advance; some are canceled every hour of every day. They all, however, work together toward one goal, providing reliable, predictable, and desirable service for the public. Approximately, there are around 25 travel and tours agencies in Lucena City, Quezon. The beautiful places around Quezon are one of the reasons why the travel and tours agencies are continuously growing in Lucena City. Therefore, the researchers came up to this study because of the continuously growing tourism industry in the Philippines. By knowing on how this travel and tours agencies operates and successfully promote the Philippines.