A MICRO ENTERPRISES APPROACH TOWARDS SALES VOLUME ENHANCEMENT OF A LOCALLY MANUFACTURED SNACK

This study focuses on the enhancement of sales volume of a locally manufactured snack and this case study and conducted in Lucena City. As we all know the local snack product are being sold in a microenterprise. The term Micro Enterprise is generally defined as a small business of capital. Most micro enterprises specialize in providing goods or services for their local areas. • - This research aims to find out how much micro enterprise can increase sale volume enhancement with their local product. As we observe here in Lucena City in the area of barangay 6 which located the public market, micro enterprise was everywhere. It will also help the micro enterprise proprietor in the proper financial micro business contribute to the survival of most enterprises in a given area. The general aim of this study is to enhance the sales volume, establishing business with stable financial source in a small profit managing of the business. A micro enterprise with a stable financial earning can engage in exploring new product which is from local manufactured or international. Also, customer patronizing with our local snack will help our economy and promote it for a wider distribution. Through a descriptive survey study was conducted using fifty (50) respondents, 23 female and 27 male consumers. They were selected using purposive sampling technique. The study used a questionnaire as research instrument to determine the demographic profile of the consumers and the perceptions with regards to price, product, service and promotion with a certain snack. As a result, as to price is related, 95% among the consumer’s buy coated nuts from this company because it set their money worth. As for the product is concern, consumer’s perceptions 96% said that they buy coated nuts from the said company because of its crunchiness. As to service is shown, 85 % of the consumer’s continuously buy coated nuts because the RTV return to vendor agreement. As to promotion, 89 % consumers buy coated nuts from the company because of sampling. This describes that the attention of the consumers was caught if the store has a good sampling.