QASUAL.PH: A Business Venture

This study is concentrated on knowing the market and satisfaction of consumers. With the strenuous global advancement of e-commerce, businesses are counterattacking to increase competitive ascendancy by using e-commerce to interact with consumers. This study apprehended that, how customers expedient medium for their buying. Definitively, it developed a conceptual ideal that addresses customer value insight for using the online shopping versus the traditional shopping. Earlier study demonstrated that perceptions of price, product quality, service quality and threat significant influence perceived worth and purchase aspiration in the online and offline system. Advertence of offline and online consumers can be appraised to see how the worth is envisioned in both mediums. It is heretofore to appreciate what features impact of online and traditional shopping culled elaboration. The objective of this research is to deliver a conception of e-commerce resolution proceeding by analogizing the online and traditional decision making and distinguishing the details that encourage buyers to conclude whether to do offline shopping or online shopping. Customer’s shop where and when they please, where they are contented with the goods and the favored of shopping. The research discovers that females are more into online shopping than male. Since last two years as population are more aware of the technology the online shopping progressed massively. Consumers from the age group 35 and above are less likely to do online shopping because they are less aware of the technology. Notwithstanding, the consumers forenamed that they will enjoy purchasing from online shopping if only the price of the product is less than the market. They disclosed that it is relatively important to go for online shopping.