SUCCESS FACTORS OF SELECTED MSMES IN THE SECOND DISTRICT OF QUEZON PROVINCE

This study determined the success factors of selected MSMEs in the Second District of Quezon Province. It sought to determine the success factors in terms of leadership/management, marketing strategies, human resource, technology and facility, and financial aspect as well as the challenges faced by selected MSMEs. It also sought to determine if there is a significant difference in the success factors of selected MSMEs when grouped according to profile. The descriptive type of study utilized a self-made checklist questionnaire as the main tool to gather data among the respondents from among 300 MSMEs. Results revealed that leadership/management emerged as significant predictor of success. Since it is essential to business success and people are the greatest resource, it is recommended that MSME owners develop good communications with their stakeholders (employee, suppliers, and customers). They should always hold dialogue, conduct meeting, and listen to feedbacks and suggestions to maintain good relationship with the employees.