A COMPARATIVE ANALYSIS OF THE PRINT ADVERTISEMENTS OF APPLE AND SAMSUNG

Completed2015

Abstract

Communication plays a big part in our everyday life and there is no way a moment happens without it, whether verbal or non-verbal in fact in today’s modern world, mobile devices are probably the most popular gadget being marketed all over the world. Apple and Samsung had captured people’s attention and kept people talking and wondering about its designs because they have very similar ideas on creating their products. This study pertains to which brand has the most effective way on advertising their product specifically through their print advertisements.

Keywords

apple
samsung
advertisement
comparative analysis
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