Sustainability of One Town One Product (OTOP) Project in Quezon Province
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Abstract
This study aimed to determine the sustainability of One Town One Product (OTOP) Project in Quezon Province. Using descriptive research, data were collected using survey questionnaire. Interview among business owners was also conducted. Frequency, percentage, and weighted mean were used a statistical treatment.
Results revealed that OTOP participants were generally much aware of the OTOP programs and that assistance is given by DTI to encourage Filipinos to choose to build business of their own,
Keywords
sustainability
marketing
product design and development
OTOP
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APPLIED TECHNOLOGY, SCIENCE , INDUSTRYBUSINESS, ECONOMICS AND INDUSTRY 4.0 RESEARCHBUSINESS, INDUSTRY, LIVELIHOOD and FOOD SECURITYCOMMUNITY DEVELOPMENT and SOCIAL SUSTAINABILITYEDUCATION 4.0 AND WORKFORCE 4.0 RESEARCHEDUCATION and EDUCATION MANAGEMENTENVIRONMENTAL CONSERVATION, PROTECTION and DEVELOPMENTENVIRONMENTAL PROTECTION, DEVELOPMENT, AND CONSERVATION RESEARCHHEALTH and WELLNESS PROGRAM DEVELOPMENTHEALTH RESEARCH, DEVELOPMENT, INNOVATION AND EXTENSIONHUMANITIES, ARTS, CULTURE and TOURISMLEGAL, LAW ENFORCEMENT AND CRIMINOLOGY RESEARCHPOLITICS, SOCIETY, AND CULTURE RESEARCHTECHNOLOGY, ENGINEERING, AND INDUSTRY 4.0 RESEARCH