Sustainability of One Town One Product (OTOP) Project in Quezon Province

Completed2016

Abstract

This study aimed to determine the sustainability of One Town One Product (OTOP) Project in Quezon Province. Using descriptive research, data were collected using survey questionnaire. Interview among business owners was also conducted. Frequency, percentage, and weighted mean were used a statistical treatment. Results revealed that OTOP participants were generally much aware of the OTOP programs and that assistance is given by DTI to encourage Filipinos to choose to build business of their own,

Keywords

sustainability
marketing
product design and development
OTOP
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