The Relationship Between Marketing Character and Identity Confusion among Selected High School Students of MSEUF Basic Education Department

The study focused on investigating the relationship between marketing character and identity confusion. The study provides the common problems that the respondents may encounter and if identity confusion and marketing character constantly come together. The study was conducted in Manuel S. Enverga University Foundation Basic Education Department Lucena City. There were a total of 137 selected high school respondents, but only 37 of the total population appeared to manifest marketing character and identity confusion; they were the respondents that take the standardized test Mooney Problem checklist in identifying their common problems that they encounter. Frequency count, Mean, Percentage, Chi-Square Test, Correlation (Kendall’s Tau-b) and T-Test were used in the statistical analysis. Analysis of the results reveals that most of the students appeared to manifest marketing character and identity confusion were in the 7th grade and 13 years old. They encounter some difficulties because this was a crucial time to the most of the teenager because they were in the identity crisis stage. According to the results it reveals that most of the students encounter PPR- Personal Psychological Relation as their most prevalent among the eleven (11) listed types of problems. While most of the students identified the least predominant problem that they encounter were FVE – Future, Vocation, Education and CTP – Curricular and Teaching Procedure problem. The Mooney problem checklist was found to be helpful on screening the students whether they need support and counseling regardless to their problems. The school authorities and families should help develop the students on handling their problems that they may encounter. For addition, the school should develop and offer different activities and programs that can boost and strengthen the students’ capacity to solve their own problems.