Let the Smashing Begin: The Advertising and Promotional Plan for Smash Crabs Application

The development of an advertising, marketing and promotion campaigns for Smash Crabs is the main focus of this study. An application for Android, iOS and Windows 8 Mobile OS, this new brand of digital entertainment intends to bring the gamers into a world of action and adventure that anyone can relate to. The intent of this study is to create a structured brand message and key concept to represent Smash Crabs to its target market from Class A to B. With the creation of Smash Crabs the exceptional talent of Filipino game developers is showcased. In this case, the study leads to what is trending today, an Application for smartphones and tablets. The researcher created Smash Crabs as an action-adventure game intended to draw potential gamers to use intensive tactics. Furthermore with more phones becoming rich in features due to their hardware capabilities that are more enhanced, many people now find mobile gaming as their favorite past time. The launching of Smash Crabs’ advertising and promotional campaign are structured by marketing plan as means to determine the profile of the market and to analyze the environment that will possibly affect the outcomes of this creative plan, to bring in the visibility of the game will require the selection of appropriate media vehicles that will strengthen the effectual images associated with Smash Crabs. The following are the media vehicles that are selected: 1. Print Media 2. Social Networks 3. Billboard 4. Transit Ads 5. Indoor Ads 6. Interactive Media (Website and Banner Ads) 7. Trailer and Teaser 8. Promotions 9. Special Events Therefore an effective way to advertise this brand is to promote an intensive informative awareness that the progress and evolvement of the Philippine game development done by local talents can lead to something that follows the world class standards.