SOCIAL MEDIA EFFECTS ON POLICE IMAGE AS PERCEIVED BY SELECTED BARANGAY RESIDENTS IN LUCENA CITY

Videos of law enforcement found on news and social media can depict police enforcement behaviors badly or positively. Viewing these movies may indirectly affect public behavior and attitudes about law enforcement. The purpose of this study was to know the social media effects on police image as perceived by selected barangay in Lucena City. This study used descriptive design with a quantitative approach to describe the problem. Through random sampling procedure this study sought 384 respondents from different barangays. Respondents overwhelmingly agreed that platforms such as Facebook and Tiktok are effective in sharing stories of heroism, successful crime prevention, and community interactions, which enhance the police's positive image. Respondents overwhelmingly agreed that using social media to address public concerns and provide updates on community efforts increases public respect for law enforcement. And lastly, this paper came up with the crafting of infographics towards guidelines on proper way of identifying the right information about the activities and engagement of police officers as well the delivery of services.