A Feasibility Study of thINKer Co.: An Eco-Friendly Pen Manufacturing Company

The proposed business is a manufacturing company and a retail business with the name thINKer Company bearing the tagline, "where coffee writes ambition". It is a business that offer Ka-Penna at a initial price of Php 30, a writing tool with its ink made out of coffee, and housing made from bamboo, hence an eco-friendly pen. The main manufacturing site of the business will be located at University Site, ibabang Dupay, Lucena City, a few steps away from the university. The main target market of the business are the undergraduate students from Manuel S. Enverga University Foundation. The firm will use social media platforms to advertise the product, and to penetrate the market. The start-up capital of the project will be funded by the proprietors and it is expected to generate a profit starting the first year of the establishment of the business. thInkwell Co. aspires to bridge the growing digital divide by fostering a renewed appreciation for analog writing experiences. Through the introduction of innovative,, eco-friendly pens crafted from sustainable bamboo, thINKwell Co. aims to empower users to reconnect with the natural world and rediscover the simply beauty of putting pen to paper. This unique writing instrument, capable of utilizing coffee ink, embodies a commitment to environmental responsibility and a dedication to enriching the act of creative expression.