USE OF FOODPANDA DELIVERY APPLICATION AND ITS IMPACT ON CONSUMERS’ BUYING BEHAVIOR

This study assesses the use of Foodpanda delivery application and its impact on the buying behavior of the consumers. The descriptive study was done through a survey questionnaire that will be given to one hundred (100) purposive people who uses foodpanda as delivery application from Lucena City. Frequency, percentage, and weighted mean will be used as statistical treatment. Results revealed that the effects of food delivery applications such as Foodpanda, is concluded that every system has its strengths and weakness. The purpose of this online food ordering system is basically to save the time of the customers especially when he/she has to invite people for any occasion. The reason for electronic ordering is convenience. In this study, the researcher found out that online food ordering is reasonably popular among residents of Lucena City. The result was that 4.86 of the respondents were aware and familiar to the use of electronic food ordering. Ages 16-20 counts 60% of the respondents are Young customers, and they are more likely to use online, mobile, or text ordering. Customers ordered more online food and it was often ordered because they didn’t want to cook or it’s cheaper. Similarly, customers who were uncomfortable with technology may be reluctant to try an electronic self-service site because they may be afraid of getting tangled up in the technology. This study has shown that perceived control and convenience are keys to customer use of online ordering which leads to higher satisfaction. Young customers place a greater value on convenience and speed than older users do. Despite the increasing popularity of online application still, a considerable section of society keeps aloof from it. This is mainly because of security and privacy concerns and the complexity of the procedure.