Pinoy-baiting: Usage of Philippine Related Content by Foreign YouTubers for Attention as Perceived by MSEUF College Students

Pinoy-baiting as a marketing strategy in the online content creation world gained its popularity when foreign YouTubers found it as an effective way of growing their channels. This study explored how foreign YouTubers use Philippine related content for attention as perceived by fourth year college students from MSEUF. It specifically sought to know the level of awareness of the respondents about Pinoybaiting strategy, to determine the perception of MSEUF students towards Pinoy-baiting in YouTube contents in terms of; message, style, delivery, the level of Pinoy-baiting’s effectiveness as a marketing strategy in terms of audience engagement and channel’s growth and the understanding of students towards Pinoy-baiting and its impact on the Filipino audience’s mentality. The study used a descriptive research method that investigated through a quantitative method and used a set of survey questionnaires in getting information about the different objectives mentioned. The respondents subjected to the survey were the one hundred (100) students from Manuel S. Enverga University