Proposed Rebranding of Wings Man in Atimonan, Quezon

This proposal aims to explore the proposed rebranding of Wings Man, a local food establishment in Atimonan, Quezon, using a qualitative research method that draws from past fast-food companies that have undergone successful rebranding. The current branding of Wings Man has become outdated and no longer resonates with the target market, which necessitates a strategic rebranding effort to realign with the current market trends. The research methodology for this proposal involves a literature review of past rebranding efforts by fast food companies such as McDonald's, KFC, and Pizza Hut. The literature review aims to identify the key success factors and challenges associated with fast food company rebranding. Additionally, the qualitative research will also involve indepth interviews with key stakeholders, including the restaurant owner, management, and customers to understand their perception of the current brand identity, customer preferences, and expectations. The findings of the qualitative research will inform the development of a new brand identity for Wings Man that aligns with the business objectives and meets the preferences of the target audience. The proposed rebranding will include a new logo, color scheme, typography, and marketing collateral that reflects the company's unique value proposition and resonates with the target market. The proposed rebranding aims to position Wings Man as a modern and dynamic food establishment that caters to the evolving tastes and preferences of the target market. The new branding will convey a sense of freshness, innovation, and quality that sets Wings Man apart from its competitors. It will also establish a consistent and recognizable brand image across all touchpoints, including physical locations, online platforms, and marketing materials. The success of the proposed rebranding will be evaluated based on key performance indicators, including customer satisfaction, brand awareness, and sales growth. The implementation of the new branding will be phased out and executed in a manner that minimizes disruption to the business operations. Overall, this proposal presents a compelling case for the proposed rebranding of Wings Man, using a qualitative research method that draws from past successful rebranding efforts by fast food companies. The proposal provides a clear roadmap for the development and implementation of a new brand identity that resonates with the target market and supports the business objectives.