BUILDING SELF-TRUST: A PROPOSED SOCIAL MEDIA MARKETING CAMPAIGN FOR ENVERGANS

This study aimed to develop a social media advocacy campaign for Envergans to promote self-trust. This research examined various advocacy efforts conducted on a worldwide, national, and local scale and how they impacted their intended audiences. In addition, the research focused on reviewing and assessing their creative materials to identify areas where they fell short, whether in terms of design, strategy, target market, or goals. The researcher employed research via design technique to discover what was lacking in prior campaigns, their creative materials, and what might be done to make a campaign more effective. In order to achieve the objectives of the research and the campaign itself, this study highlighted the need to develop an easily understandable campaign and its related creative materials that use successful design principles and various advertising and marketing techniques.