A PROPOSED ADVOCACY ADVERTISING CAMPAIGN TO ADDRESS PARENTS’ MISCONCEPTION TOWARDS THE FINE ARTS AND DESIGN PROGRAM

This paper made an effort to address the issue at hand in order to boost the advocacy and advertising campaign of the Fine Arts and Design Programs offered by the Manuel S. Enverga University Foundation in Lucena City, Quezon Province. This included reorganizing marketing tactics to restructure advertising campaign collateral and other events and promotional activities to strengthen their potency against parental misperception by broadening the reach of programs. The populace of Quezon Provinces' parents was the target of this study. By examining the market, the target audience, the program's rivals, and the issue from the past to the present, this study also aimed to examine the advocacy, advertising campaigns, and marketing of the program. The researcher gathered several marketing tactics from local and worldwide colleges used in advocacy and advertising initiatives. In this process, the researcher also looked at several methods, such as how they designed their layouts, with a focus on styles that would catch parents' eyes. The proponent of the study used qualitative research instruments by examining the effectiveness of the Bachelor of Fine Arts and Design campaign to the target audience. It aided the researcher in determining what marketing tactics, public relations efforts, and advertising are required to draw in more parents.