SINING NG QUEZONIAN: A PROPOSED ADVERTISING AND PROMOTIONAL CAMPAIGN FOR THE TRADIGITAL ARTISTS OF QUEZON PROVINCE

The main purpose of this study was to find out and solve the problems, challenges, and reasons behind the lack of recognition and appreciation received by the Tradigital Artists of Quezon Province and help improve and enhance their advertising and promotion campaigns. The proposed solutions include the establishment of a Sining ng Quezonian Building, the formation of the promotional team, the production of promotional and creative materials, and the development of marketing strategies to increase their effectiveness towards the target market. To facilitate the study, the researcher utilized qualitative research methodology, a descriptive, narrative approach, and research into design to examine the gaps and problems with the previous advertising materials related to the campaign. To gather the data needed for the study, an internet research method was used. In selecting the units of analysis in this study, the researcher searched and visited the social media accounts or pages of the different art organizations in the province of Quezon. This study was conducted during the second semester of the academic year 2022-2023 in the province of Quezon. The results of the study were presented in a narrative approach, and the findings of the study were expected to contribute to the improvement of the promotion and recognition of the talented Tradigital Artists of Quezon Province.