ANG MAGING ALAGAD NG SINING: A SOCIAL MEDIA ADVOCACY CAMPAIGN ON THE ROLE OF YOUNG ARTISTS TOWARDS COMMUNITY TRANSFORMATION

This study proposed an advocacy advertising campaign that highlighted the connection between community art and community development, with a particular emphasis on supporting youth artists. This proposal was inspired by the vibrant artistic community of Lucena City, where the power of art in nurturing social connections, collective identity, and shared objectives had been recognized. Consequently, the objective of this study was to examine previous advocacy advertising and marketing campaigns conducted by art communities, focusing on target audiences and involving organizations or groups. By identifying successful elements from these campaigns, this study sought to close the knowledge divide regarding the roles of young artists as contributors to community transformation. In addition, it emphasized the need to cultivate and support the work of young artists within communities and in collaboration with them. The proposed campaign emphasized the delivery of a clear message and the visual representation of the valuable contributions of young artists in order to highlight their role in community development. With the aim of promoting the role of the artist, this study analyzed the advocacy advertising campaigns and marketing campaigns of art communities by looking at previous campaigns to recent campaigns, and examined the target audience and the organizations or groups that were engaged in this similar purpose. At most, it was the lack of understanding that impeded the role of young artists towards community transformation and the need to develop and support artists' work within and within communities.