COMMUNITY SATISFACTION ON THE CELEBRATION OF NIYOGYUGAN FESTIVAL

Through the generations in the Philippines, different festivals are celebrated throughout the country, making the country very festive and culture enthusiastic. They were addicted to participating and joining every festival in the nation to witness different cultures, and Niyogyugan Festival is one example of that. On the other hand, researchers proposed ways to improve and gain the satisfaction level for every tourist in the Niyogyugan Festival. Researchers made a study to know the methods and ways to produce satisfaction for every tourist or in the community to Niyogyogan Festival. The study is quantitative and used a descriptive research design. Furthermore, a survey questionnaire through Google Form was used to develop the data and gathered all the information about the Community Satisfaction of the Niyogyugan Festival in Lucena City. Researchers came up with 150 as the respondents of their study after utilizing the convenient sampling method. Moreover, results and ratings were descriptively analyzed using weighted mean, frequency, and percentages. Finally, analysis of variance was used to determine the significant difference. The study has determined the different profiles, activities, and levels of satisfaction that can satisfy the event's economic, social, and environmental impact. In addition, the study also established different programs that can be used in improving the said festival, like enhancement programs, to know what can make to offer and assess what should need to improve and enhance in the festival.