Attributes and Qualities of Potential Rural Tourism in Selected Municipalities of Quezon Province: Basis for Strategic Planning for Rural Tourism Development

The study aimed to assess the attributes and qualities of potential rural tourism establishments. Specially, the objectives of this study were to identify the profile of respondents, determine the attributes of rural tourism activities offered by the establishments, identify the respondent’s perception on the qualities of the rural tourism establishments. The results will be used as the basis for strategic planning of rural tourism development. This study applied a descriptive research design, in a quantitative approach. The population was selected using purposive sampling. The selected municipalities have very distinct characteristics and potential tourist destinations. Researchers used a self-constructed questionnaire. It was distributed through email and social media platforms. Results show that Quezon Province has the qualities and attributes of rural tourism. Therefore, they are classified as rural tourism. Researchers recommend establishments may educate tourists to be disciplined when interacting with nature, promote their heritage, and observe cultural practices.