A Proposed Institutional Advertising and Promotion Campaign for the College of Architecture and Fine Arts Program of Manuel S. Enverga University Foundation- Lucena City

This paper attempted to solve the current problem to help improve and enhance the advertising and promotions campaign for the Bachelor of Science in Architecture and Bachelor of Fine Arts and Design programs of Manuel S. Enverga University Foundation in Lucena City, Quezon Province. This covered the restructuring of the marketing strategies to redesign the advertising campaign materials and other events and promotional activities to increase their effectiveness towards the target market by boosting the popularity of these academic programs. This would target both the student population of the Bachelor of Architecture and Fine Arts and Design from Quezon Province and nearby provinces. This study also intended to analyze the promotions, campaigns, and marketing of the program by looking from the previous to the current problem, the market, target audience, and its competitors