INTEGRATING LEISURE AND SUSTAINABILITY: A PROPOSED LUCENA SHOPPING CENTER

The Philippines has become an important source of global middle managers as its population has become more educated and bilingual. Retail trade in the Philippines has recently blossomed. In the Philippines, shopping malls are more than just places to shop, eat, and watch movies. Confidential Research expects malls to remain a lucrative business due to greater take-home pay and growth in both the call center industry and money sent home from abroad (Widiyani, 2018). In recent years there has been a growing impact of shopping malls on the lives of people and local communities as well as on the functioning of business enterprises operating within their impact zone. The expansion of shopping centers, supermarkets, hypermarkets, and discount stores is one of the signs of the concentration of trade (Pokorska & Maleszyk 2002). The Philippine retail industry is fragmented, but as large international players enter the country, the industry will likely experience greater consolidation and should be prepared to respond and adapt to incoming paradigm shifts (Lugo, 2002). In fragmented Asian markets like the Philippines, Japan, and Korea, consumers tend to remain loyal to retail stores. In the Philippines, building customer loyalty is a sensible goal for retailers and the ability of a retailer to plan and implement customer retention measures determines future success (Cruz, 2013).