Choosing Tourism Destination through Travel Vlogs: Implications in Travel Decision- Making

Completed2021

Abstract

The study will help other Farm Tourism here in Quezon especially those who are unrecognized. Farm tourism teaches the public about authentic farming life. In this regard, the current study determined the current status of farm tourism in the province of Quezon as a potential tourist destination. Specifically, it investigated the demographic characteristic of farms in selected areas in Quezon Province, the facilities and amenities that they offer, the impact of farm tourism industry economically and environmentally, and the challenges encountered by the farm owners/administrators in running the business. Moreover, this study utilized a mixed method of quantitative and qualitative research such as interview and survey questionnaires in order to have a depth understanding on the results. A set of online guide questions, online and face to face interview were used to facilitate the study which conducted among specific employees, managers, owners as well as tourism officers in specific municipality in Quezon Province. As for the quantitative part were conducted through google form and survey handouts. The result shows that activities found in different farms are what tourist were looking for, first in the list is the feeding animals that most of them love to care and see animals enjoying their accompany. It also show that the farms maintains safe and accessible environment for the guests and the community dimension and it also provides valuable ecosystem services not limited to bioremediation, water filtration, and nutrient cycling

Keywords

Decision-Making
Marketing Strategy
Tourism Destination
Tourism Industry
Travel Vlogs
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