Impacts of Utilization of Social Media as a Tool for Promoting Tourism Aspects of Gumaca
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Abstract
This study presented the “Impacts of Utilization of Social Media as a Tool for Promoting Tourism Aspects of Gumaca”. This aimed to measure the effectiveness of Facebook in influencing prospective tourists when choosing where to travel, determine if Facebook can be an effective method in nurturing leads and potential tourists through real time communication about product and news within the travel industry, and to identify the impacts of promotional posts to one’s decision making.
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APPLIED TECHNOLOGY, SCIENCE , INDUSTRYBUSINESS, ECONOMICS AND INDUSTRY 4.0 RESEARCHBUSINESS, INDUSTRY, LIVELIHOOD and FOOD SECURITYCOMMUNITY DEVELOPMENT and SOCIAL SUSTAINABILITYEDUCATION 4.0 AND WORKFORCE 4.0 RESEARCHEDUCATION and EDUCATION MANAGEMENTENVIRONMENTAL CONSERVATION, PROTECTION and DEVELOPMENTENVIRONMENTAL PROTECTION, DEVELOPMENT, AND CONSERVATION RESEARCHHEALTH and WELLNESS PROGRAM DEVELOPMENTHEALTH RESEARCH, DEVELOPMENT, INNOVATION AND EXTENSIONHUMANITIES, ARTS, CULTURE and TOURISMLEGAL, LAW ENFORCEMENT AND CRIMINOLOGY RESEARCHPOLITICS, SOCIETY, AND CULTURE RESEARCHTECHNOLOGY, ENGINEERING, AND INDUSTRY 4.0 RESEARCH