Impacts of Utilization of Social Media as a Tool for Promoting Tourism Aspects of Gumaca

Completed2018

Abstract

This study presented the “Impacts of Utilization of Social Media as a Tool for Promoting Tourism Aspects of Gumaca”. This aimed to measure the effectiveness of Facebook in influencing prospective tourists when choosing where to travel, determine if Facebook can be an effective method in nurturing leads and potential tourists through real time communication about product and news within the travel industry, and to identify the impacts of promotional posts to one’s decision making.

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