WILDLIFE ENCOUNTERS IN ZOOBIC SAFARI: VISITOR REACTIONS AND PERCEPTIONS

Zoos have been proved to be sites consistently capable of attracting large numbers of visitors. Oduro et al. (2001) for example, found that Accra Zoo was able to sustain high visitation rates from1987 to 1997, and that no visitors felt that their experience was a waste of time. They also found that children accounted for a very large proportion of visitors, and indeed Turley (2001) argues that children are an important determinant in the decision to visit a zoo. This study aimed to determine the satisfaction of the tourists who had already visited Zoobic Safari in Zambales. Specifically is attempted to answer the following questions: 1. What are the factors that urge the tourist to make them want to see or encounter wildlife? 2. What are the expectations of the tourists before encountering wildlife? 3. What are the realizations of the tourists as they are watching or interacting with wildlife? The research will be conducted on some selected areas in Quezon Province who already visited the Zoobic Safari. Most of them are studying in Manuel S. Enverga University Foundation but not all of them are from Lucena City using 40 respondents most of them are studying in Manuel S. Enverga, the age rages to 13-65 years old from the different part of Quezon Province. Most of their respondents are students and some of them are the tourist?s parents or grandparents. The researchers will use a survey type questionnaire for them to gather data. With this research, the researchers will somehow help Zoobic Safari on how they will improve their service and facilities based on the result of this study.