Motivators and Drivers of Satisfaction Of Solo Traveller in Bgry. Concepcion Banahaw Sariaya Quezon

A growing number of people are travelling alone for holidays, yet limited research addresses this topic. This paper explores the main motivators and drivers of satisfaction for solo holiday travellers using critical incident technique to collect and analyses data. The findings show that drivers of satisfaction for solo holiday travellers are more related to personal feelings of freedom, relaxation and discovery (personal factors) and interaction with other people (human interaction factors) than with holiday destination factors.