Bachelor of Science in
Hospitality Management
with specialization in Cruise Management
The Bachelor of Science in Hospitality Management (BSHM) program is designed to equip students with the knowledge and skills needed to succeed in the dynamic and expanding field of hospitality. The program aims to provide a strong foundation in business, management, and specialized hospitality knowledge to prepare students for leadership roles in hotels, restaurants, event planning, and related industries.
Program Educational Objectives
Graduates of BSHM programs shall:
| OBJECTIVES | GRADUATE ATTRIBUTES |
|---|---|
| 1 Secure gainful employment in the hospitality industry; | Competent and equipped with research-based knowledge |
| 2 Showcase professionalism and innovation in hospitality solutions; | Ethical, critical thinker, and problem solver |
| 3 Cultivate a lifelong learning mindset for hospitality advancements; and | Life-long learner |
| 4 Demonstrate leadership, teamwork, and commitment in hospitality companies and organizations. | Collaborative and with leadership skills |
- Program Outcomes
- Graduates shall practice as successful hospitality management practitioners for the advancement of society;
- Graduates shall promote professionalism in the practice of tourism and hospitality management; and
- Graduates shall become successful professionals serving local and international communities.
- Curriculum
1st Year • 1st Semester
Course Name Units English Enhancement Course 3 The University and I 2 Macro Perspective to Tourism and Hospitality 3 Risk Management as Applied to Safety Security and Sanitation 3 Operation Management in Tourism and Hospitality 3 Mathematics in the Modern World 3 Naval Res Officer Training Course 1 3 National Service Training Program 1 3 Physical Activities Toward Health and Fitness 1 2 Understanding the Self 3 1st Year • 2nd Semester
Course Name Units Purposive Communication 3 The Family 2 Micro Perspective of Tourism and Hospitality 3 Kitchen Essential and Basic Food Preparation 3 Tourism and Hospitality Marketing 3 Ethics 3 Naval Res Officer Trng Course 2 3 National Service Training Program 2 3 Physical Activities Toward Health and Fitness 2 2 Science, Technology and Society 3 2nd Year • 1st Semester
Course Name Units Bread and Pastry 3 Introduction to Transport Services 3 Entrepreneurship in Tourism and Hospitality 3 Bar & Beverage Management 3 Phil. Culture and Toursim Geography 3 Applied Business Tools and Techonology 3 Physical Activities Toward Health and Fitness 3 2 Readings in Philippine History 3 2nd Year • 2nd Semester
Course Name Units Academic Writing 3 World Geography and Destinations 3 Crowd and Crisis Management 3 Fundamentals in Food Service Operation 3 Multicultural Diversity in Workplace for the Tourism Prof 3 Fundamentals in Lodging Operation 3 Supply Chain Management Hospitality Industry 3 Physical Activities Toward Health and Fitness 4 2 2nd Year • Summer
Course Name Units Practicum 1 3 3rd Year • 1st Semester
Course Name Units Panitikang Filipino 3 Recreation and Leisure Management 3 Foreign Language 1 3 Rooms Division 3 Research in Hospitality 1 3 Gastronomy (Food and Culture) 3 Ergonomics and Facilities Planning for the Hospitality 3 The Contemporary World 3 3rd Year • 2nd Semester
Course Name Units Retorika 3 Food and Beverage Cost Control 3 Foreign Language 2 3 Research in Hospitality 2 3 Legal Aspects in Tourism and Hospitality 3 Quality Service Management Tourism and Hospitality 3 Professional Development and Apllied Ethics 3 Art Appreciation 3 4th Year • 1st Semester
Course Name Units English for Occupational Purposes 3 Trends and Issues in the Hospitality 3 Strategic Management and TQM 3 Introduction to MICE 3 Great Books 3 Rizal's Life, Works and Writings 3 4th Year • 2nd Semester
Course Name Units Practicum 2 3 infoDisclaimerThe curriculum is subject to modification without prior notice. For precise and current listings, kindly coordinate with our registrar department.
- Estimated Fees
Particular Amount Estimated Total Fees per semester (including tuition and other fees) ₱30,132.00 infoDisclaimerThe particulars and corresponding amounts are subject to modification without prior notice. For precise and current listings, kindly coordinate with our treasury and assessment department.
- Career Opportunities
Entry Level:
- Cruise Staff: Assist in organizing and coordinating onboard activities and events. Engage with passengers to ensure a positive cruise experience.
- Guest Services Associate: Work at the front desk, assisting passengers with inquiries and requests. Provide information on onboard services and activities.
- Food and Beverage Assistant: Assist in the operation of onboard restaurants and bars. Serve passengers, take orders, and ensure a high level of service.
- Housekeeping Assistant: Support housekeeping staff in maintaining cleanliness in cabins and public areas. Assist in the turnaround of cabins between cruise segments.
- Shore Excursion Coordinator: Assist in organizing and selling shore excursions at different ports. Provide information to passengers about onshore activities.
Mid-Level:
- Cruise Director: Oversee entertainment and activities onboard the cruise. Coordinate with various departments to ensure a smooth guest experience.
- Food and Beverage Supervisor: Supervise the operation of onboard dining venues. Manage staff, inventory, and customer service.
- Guest Services Supervisor: Supervise front desk operations and guest services staff. Handle guest inquiries and resolve issues.
- Cruise Sales Representative: Sell cruise packages and onboard services to potential passengers. Work with travel agents and agencies to promote cruise offerings.
- Shore Excursion Manager: Manage the planning and operation of shore excursions. Collaborate with local tour operators and ensure passenger safety.
Senior Level:
- Hotel Manager (Cruise): Oversee the entire hotel operation on the cruise ship. Manage housekeeping, food and beverage, and guest services departments.
- Cruise Operations Manager: Manage overall cruise operations, including logistics and schedules. Collaborate with various departments to optimize efficiency.
- Entertainment Director: Lead the entertainment and enrichment programs onboard. Collaborate with performers, production teams, and guest speakers.
- Cruise Sales Manager: Lead the sales team in promoting and selling cruise packages. Develop sales strategies to meet revenue targets.
- Revenue Manager (Cruise): Oversee revenue management strategies for onboard services. Optimize pricing, promotions, and sales channels.
Managerial/Executive Level:
- Director of Cruise Line Operations: Oversee the overall cruise line operations at a strategic level. Shape the direction and growth of the cruise business.
- VP of Guest Services (Cruise): Serve as the vice president overseeing guest services operations. Contribute to business planning and service enhancements.
- Chief Experience Officer (Cruise): Oversee the overall passenger experience on the cruise. Drive initiatives for enhancing customer satisfaction.
- CEO/President of Cruise Line: Serve as the top executive in charge of a cruise line. Set corporate strategy, lead business development, and ensure company success.
- Director of Onboard Revenue: Oversee onboard revenue streams, including retail and entertainment. Develop and implement strategies to maximize onboard spending.
Campus
Manuel S. Enverga University Foundation - Lucena City Lucena
College of International Hospitality and Tourism Management CIHTM
Keywords
BSHM
HM
hospitality management
cruise line operations
CIHTM