Bachelor of Science in Hospitality Management with specialization in Cruise Management

Bachelor of Science in

Hospitality Management

with specialization in Cruise Management

The Bachelor of Science in Hospitality Management (BSHM) program is designed to equip students with the knowledge and skills needed to succeed in the dynamic and expanding field of hospitality. The program aims to provide a strong foundation in business, management, and specialized hospitality knowledge to prepare students for leadership roles in hotels, restaurants, event planning, and related industries.

Program Educational Objectives

Graduates of BSHM programs shall:

1 Secure gainful employment in the hospitality industry;Competent and equipped with research-based knowledge
2 Showcase professionalism and innovation in hospitality solutions;Ethical, critical thinker, and problem solver
3 Cultivate a lifelong learning mindset for hospitality advancements; andLife-long learner
4 Demonstrate leadership, teamwork, and commitment in hospitality companies and organizations.Collaborative and with leadership skills
  • Program Outcomes
    • Graduates shall practice as successful hospitality management practitioners for the advancement of society;
    • Graduates shall promote professionalism in the practice of tourism and hospitality management; and
    • Graduates shall become successful professionals serving local and international communities.
  • Curriculum

    1st Year • 1st Semester

    Course NameUnits
    English Enhancement Course3
    The University and I2
    Macro Perspective to Tourism and Hospitality3
    Risk Management as Applied to Safety Security and Sanitation3
    Operation Management in Tourism and Hospitality3
    Mathematics in the Modern World3
    Naval Res Officer Training Course 13
    National Service Training Program 13
    Physical Activities Toward Health and Fitness 12
    Understanding the Self3

    1st Year • 2nd Semester

    Course NameUnits
    Purposive Communication3
    The Family2
    Micro Perspective of Tourism and Hospitality3
    Kitchen Essential and Basic Food Preparation3
    Tourism and Hospitality Marketing3
    Naval Res Officer Trng Course 23
    National Service Training Program 23
    Physical Activities Toward Health and Fitness 22
    Science, Technology and Society3

    2nd Year • 1st Semester

    Course NameUnits
    Bread and Pastry3
    Introduction to Transport Services3
    Entrepreneurship in Tourism and Hospitality3
    Bar & Beverage Management3
    Phil. Culture and Toursim Geography3
    Applied Business Tools and Techonology3
    Physical Activities Toward Health and Fitness 32
    Readings in Philippine History3

    2nd Year • 2nd Semester

    Course NameUnits
    Academic Writing3
    World Geography and Destinations3
    Crowd and Crisis Management3
    Fundamentals in Food Service Operation3
    Multicultural Diversity in Workplace for the Tourism Prof3
    Fundamentals in Lodging Operation3
    Supply Chain Management Hospitality Industry3
    Physical Activities Toward Health and Fitness 42

    2nd Year • Summer

    Course NameUnits
    Practicum 13

    3rd Year • 1st Semester

    Course NameUnits
    Panitikang Filipino3
    Recreation and Leisure Management3
    Foreign Language 13
    Rooms Division3
    Research in Hospitality 13
    Gastronomy (Food and Culture)3
    Ergonomics and Facilities Planning for the Hospitality3
    The Contemporary World3

    3rd Year • 2nd Semester

    Course NameUnits
    Food and Beverage Cost Control3
    Foreign Language 23
    Research in Hospitality 23
    Legal Aspects in Tourism and Hospitality3
    Quality Service Management Tourism and Hospitality3
    Professional Development and Apllied Ethics3
    Art Appreciation3

    4th Year • 1st Semester

    Course NameUnits
    English for Occupational Purposes3
    Trends and Issues in the Hospitality3
    Strategic Management and TQM3
    Introduction to MICE3
    Great Books3
    Rizal's Life, Works and Writings3

    4th Year • 2nd Semester

    Course NameUnits
    Practicum 23
    The curriculum is subject to modification without prior notice. For precise and current listings, kindly coordinate with our registrar department.
  • Estimated Fees
    Particular Amount
    Estimated Total Fees per semester (including tuition and other fees)₱30,132.00
    The particulars and corresponding amounts are subject to modification without prior notice. For precise and current listings, kindly coordinate with our treasury and assessment department.
  • Career Opportunities

    Entry Level:

    • Cruise Staff: Assist in organizing and coordinating onboard activities and events. Engage with passengers to ensure a positive cruise experience.
    • Guest Services Associate: Work at the front desk, assisting passengers with inquiries and requests. Provide information on onboard services and activities.
    • Food and Beverage Assistant: Assist in the operation of onboard restaurants and bars. Serve passengers, take orders, and ensure a high level of service.
    • Housekeeping Assistant: Support housekeeping staff in maintaining cleanliness in cabins and public areas. Assist in the turnaround of cabins between cruise segments.
    • Shore Excursion Coordinator: Assist in organizing and selling shore excursions at different ports. Provide information to passengers about onshore activities.


    • Cruise Director: Oversee entertainment and activities onboard the cruise. Coordinate with various departments to ensure a smooth guest experience.
    • Food and Beverage Supervisor: Supervise the operation of onboard dining venues. Manage staff, inventory, and customer service.
    • Guest Services Supervisor: Supervise front desk operations and guest services staff. Handle guest inquiries and resolve issues.
    • Cruise Sales Representative: Sell cruise packages and onboard services to potential passengers. Work with travel agents and agencies to promote cruise offerings.
    • Shore Excursion Manager: Manage the planning and operation of shore excursions. Collaborate with local tour operators and ensure passenger safety.

    Senior Level:

    • Hotel Manager (Cruise): Oversee the entire hotel operation on the cruise ship. Manage housekeeping, food and beverage, and guest services departments.
    • Cruise Operations Manager: Manage overall cruise operations, including logistics and schedules. Collaborate with various departments to optimize efficiency.
    • Entertainment Director: Lead the entertainment and enrichment programs onboard. Collaborate with performers, production teams, and guest speakers.
    • Cruise Sales Manager: Lead the sales team in promoting and selling cruise packages. Develop sales strategies to meet revenue targets.
    • Revenue Manager (Cruise): Oversee revenue management strategies for onboard services. Optimize pricing, promotions, and sales channels.

    Managerial/Executive Level:

    • Director of Cruise Line Operations: Oversee the overall cruise line operations at a strategic level. Shape the direction and growth of the cruise business.
    • VP of Guest Services (Cruise): Serve as the vice president overseeing guest services operations. Contribute to business planning and service enhancements.
    • Chief Experience Officer (Cruise): Oversee the overall passenger experience on the cruise. Drive initiatives for enhancing customer satisfaction.
    • CEO/President of Cruise Line: Serve as the top executive in charge of a cruise line. Set corporate strategy, lead business development, and ensure company success.
    • Director of Onboard Revenue: Oversee onboard revenue streams, including retail and entertainment. Develop and implement strategies to maximize onboard spending.


Manuel S. Enverga University Foundation - Lucena City Lucena

College of International Hospitality and Tourism Management CIHTM


hospitality management
cruise line operations