A Proposed Institutional Campaign for the Promotion of Architecture and Fine Arts and Design Program of Manuel S. Enverga University Foundation- Lucena City

The present study was conducted in order to promote and advertise to the target audience the College of Architecture and Fine Arts programs of Manuel S. Enverga University Foundation Lucena City, Quezon. This research examined the programs' marketing methods and techniques, as well as how they compete in terms of advertising their services, facilities, and welcoming environment. The study focused on the development of an advertising and promotion campaign for architecture and visual communication, emphasizing the academic and professional experiences of the program's students and graduates. The purpose of this research was to see how effective the advertising message and program’s promotions were. The study analyzed the promotions and advertising used by competitors of the MSEUF College of Architecture and Fine Arts programs at all levels, from national to local. The study sought to raise awareness and improve the quality of the institutional advertising campaign for Architecture and Fine Arts and Design using the quantitative method as the research instrument. This was determined by the parents, benefactors, and students' perspectives when selecting a program.