Bachelor of
Multimedia Arts
with specialization in Visual Design, Video Design, or Game Design
Bachelor of Multimedia Arts (BMMA) is an interdisciplinary program grounded in design, technology, and the visual arts that develops students’ creative, technical, and conceptual skills for effective storytelling across multiple digital media platforms. The program prepares competent digital artists and communicators who can produce innovative and culturally grounded content by integrating theory and practice from the humanities, social sciences, and creative industries, enabling them to express Philippine identities within local and global contexts.
Program Educational Objectives
| OBJECTIVES | GRADUATE ATTRIBUTES |
|---|---|
| 1 Be employed in multimedia or creative industries, or establish their own creative studios. | Multimedia arts professionalism and Social Responsibility |
| 2 Demonstrate competence, creativity, and innovativeness in the design, production, and implementation of multimedia solutions across diverse platforms and applications. | Knowledge for solving business problems, Problem Analysis, Design/Develop Solutions |
| 3 Pursue continuous learning, advanced studies, certifications, or research in multimedia arts, design, or related fields to keep pace with emerging technologies and trends. | Life-long Learning, Modern Tools Usage |
| 4 Exhibit leadership, collaboration, and ethical responsibility in contributing to professional organizations, creative industries, and community development at local and global levels. | Communication, Individual and Team Work |
- Program Outcomes
- Design multimedia projects creatively, based on a knowledge of multimedia and communication theories, aesthetic principles, and approaches.
- Critically evaluate the societal, aesthetic, communicative, and ethical value of multimedia projects based on global trends and issues
- Demonstrate proficiency in the visual arts required in multimedia production.
- Demonstrate technical proficiency in the use of appropriate hardware and software for multimedia production.
- Collaborate effectively in multidisciplinary and multicultural teams.
- Apply analytical and interpretive skills in the study and creation of artistic and cultural texts.
- Create artistic forms that reflect aesthetic principles and cultural contexts.
- Demonstrate research skills using appropriate theories and methodologies critically and creatively.
- Appraise the role of humanistic education in the formation of the individual and society.
- Communicate effectively in oral and written form, using both English and Filipino.
- Act in recognition of professional, social, and ethical responsibility.
- Preserve and promote Filipino historical and cultural heritage.
- Recognize the need for and demonstrate the ability for lifelong learning.
- Curriculum
1st Year • 1st Semester
Course Name Units Introduction to Multimedia Arts 3 History and Current Trends of Graphic Design 3 Mathematics in the Modern World 3 Understanding the Self 2 Physical Education 1 2 English Enhancement Course 3 The University and I 2 Science, Technology and Society 3 National Service Training Program 1 3 1st Year • 2nd Semester
Course Name Units Drawing 1 3 Elements and Principles of Design 3 Rizal’s Life, Works and Writings 3 Readings in Philippine History 3 Physical Education 2 2 The Family 2 National Service Training Program 2 3 2nd Year • 1st Semester
Course Name Units Drawing 2 3 Color Theory 3 Digital Photography and Post-Processing 3 Writing for New Media 3 The Contemporary World 3 Art Appreciation 3 Foreign Language 3 Physical Education 3 2 2nd Year • 2nd Semester
Course Name Units Typography and Layout 3 2D Animation 3 Fundamentals in Film and Video Production 3 Great Books 3 Purposive Communication 3 Ethics 3 Physical Education 4 2 3rd Year • 1st Semester
Course Name Units Multimedia Publishing 3 3D Modeling 3 Digital Sound Production 3 Research Methods 3 Specialization Elective (if Visual Design: Visual Identity Design and Development; Data Visualization and Storytelling; Advanced User Interface Design) 3 Specialization Elective 2 (if Video Design: Motion Graphics Design; Advanced Cinematography; Visual Effects and Compositing) 3 Specialization Elective 3 (if Game Design: Game Concepts and Design; Game Art and Asset Production; Game Level and Interaction Design) 3 3rd Year • 2nd Semester
Course Name Units Interactive Media Design 3 3D Animation 3 Post-Production Techniques 3 English for Occupational Purposes 3 Thesis/Capstone Project 1 3 4th Year • 1st Semester
Course Name Units Multimedia Arts Internship 6 Multimedia Seminars 3 4th Year • 2nd Semester
Course Name Units Portfolio Preparation and Exhibit Design 3 Business Ventures in Multimedia 3 Thesis/Capstone Project 2 3 AI and Automation for Multimedia Production 3 Computational Thinking 3 Mixed Reality Design 3 infoDisclaimerThe curriculum is subject to modification without prior notice. For precise and current listings, kindly coordinate with our registrar department.
- Estimated Fees
Particular Amount First-year students' estimated total fees per semester ₱45,649.90 Second-year students' estimated total fees per semester ₱48,546.00 Third-year students' estimated total fees per semester ₱52,261.25 Fourth-year students' estimated total fees per semester ₱49,687.80 infoDisclaimerThe particulars and corresponding amounts are subject to modification without prior notice. For precise and current listings, kindly coordinate with our treasury and assessment department.
- Career Opportunities
Entry Level
- Junior Graphic Designer: Assists in creating layouts, posters, and social media visuals following brand guidelines.
- Digital Illustrator: Produces basic illustrations for publications, marketing, or online content.
- Junior UI Designer: Designs simple interface screens and visual components based on existing design systems.
- Video Editor: Edits raw footage into finished videos based on basic storytelling and pacing.
- Production Assistant: Supports shoots, organizes equipment, and manages production files.
- Motion Graphics Assistant: Animates simple text and visual elements for video content.
- Game Artist: Creates basic game assets such as characters, props, and environments.
- Level Design Assistant: Helps design game levels, layouts, and player progression.
- QA Game Tester: Tests games for bugs, usability issues, and player experience feedback.
Mid Level
- Graphic Designer: Creates full branding materials, marketing collaterals, and visual campaigns.
- UI/UX Designer: Designs user-centered digital interfaces through wireframes, prototypes, and usability testing.
- Visual Communication Designer: Develops visual solutions that communicate ideas clearly across print and digital media.
- Video Producer: Plans, shoots, and edits video projects while coordinating production teams.
- Motion Graphics Designer: Creates animated graphics for commercials, explainers, and digital media.
- Multimedia Specialist: Produces integrated content combining video, graphics, and audio.
- Game Designer: Designs gameplay mechanics, rules, and player interaction systems.
- 3D Artist / Environment Artist: Creates 3D models, textures, and environments for games.
- Technical Artist: Bridges art and programming by preparing assets for game engines.
Senior Level
- Senior Graphic Designer: Leads design execution and ensures consistency of visual identity across projects.
- Art Director: Directs the overall visual style and creative direction of campaigns or brands.
- Senior UI/UX Designer: Leads experience design strategy and mentors design teams.
- Senior Video Editor: Handles complex editing projects and ensures narrative and technical quality.
- Lead Animator: Supervises animation teams and maintains visual consistency.
- Creative Producer: Manages creative direction, production workflow, and delivery timelines.
- Senior Game Designer: Leads gameplay systems and ensures engaging player experience.
- Lead Game Artist: Supervises art style, asset production, and visual consistency.
- Gameplay Systems Designer: Designs complex mechanics, progression systems, and balancing.
Managerial/Executive Position
- Design Manager: Oversees design teams, workflows, and quality standards.
- Brand Director: Leads brand identity development and visual storytelling across platforms.
- Creative Director: Sets the overall creative vision for organizations or agencies.
- Head of Video Production: Oversees video strategy, production pipelines, and resource allocation.
- Digital Content Director: Leads organization-wide video and multimedia content strategy.
- Studio Director: Manages production studio operations and client projects.
- Game Director: Defines the overall vision, gameplay direction, and production priorities.
- Creative Director (Games): Leads creative strategy for game titles or studios.
- Studio Head / Game Studio Director: Manages development teams, budgets, partnerships, and publishing strategy.
Campus
Manuel S. Enverga University Foundation - Lucena City Lucena
College of Computing and Multimedia Studies CCMS
Keywords
mseuf bmma
bmma
mma
multimedia arts
multimedia
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