Development of Interactive Virtual Campus Tour as Higher Education Institution(HEI) Innovative Supplementary Marketing Tool: Manuel S. Enverga University Foundation Lucena City Campus as Model

This study aimed to develop a virtual tour of Manuel S. Enverga University Lucena City campus using the available tools, software, and techniques. In this study, image-based technique was used in order to develop the virtual tour. Spherical panorama photographic tools and image editing and spherical panorama stitching software were used to create each scene of the virtual tour. Tourweaver Pro, a virtual tour development software was used to develop the virtual tour interface and features in HTML5 and Adobe Flash format. The developed virtual campus tour is accessible online thru MSEUF website and offline on PC. It is also accessible on mobiles devices. However, it is optimal to be viewed on mobile devices with seven (7) inches screen or higher in landscape orientation. Moreover, good Internet speed is an important factor for the optimal performance of the online version of the virtual campus tour. The developed virtual campus tour serves as supplementary marketing materials of the University, which offers realistic and immersive preview of the MSEUF campus to guest without being physically present.