PARINI NA SA QUEZON: A PROPOSED ADVERTISEMENT AND PROMOTIONAL CAMPAIGN OF QUEZON PROVINCE

This research tried to address the issue at hand in order to strengthen and improve Quezon Province's tourism advertising and promotion campaign. In order to increase their effectiveness towards the target market, they must increase the attractiveness of these tourist attractions and cultural assets by restructuring marketing techniques, rethink the advertising campaign materials and other events and promotional activities. By examining the market, both travelers and non-travelers as target audience, and the issue from the past to the present, this study aimed to examine the program's marketing, promotions, and campaigns. The study also collected several marketing tactics and advertising campaigns from outside markets, including the Philippines. Through this procedure, the researcher also looked at other strategies, such as how they designed their layouts, with a focus on the design trends that catch the interest of customers. The study employed qualitative research tools to analyze information from earlier ads and to target consumers who travel and don't travel frequently. It helped the researcher in determining what advertising, promotions, and marketing tactics are required to draw in more customers.