JPAMA showcases entrepreneurship at CBA Fiesta 2025

The College of Business and Accountancy of Manuel S. Enverga University Foundation held its annual CBA Fiesta 2025, celebrating creativity, unity and school spirit among students through themed booths and interactive activities.

One of the event’s highlights was the booth of the Junior Philippine Association of Management Accountants (JPAMA), themed “Blazing Dragons.” The booth drew strong student participation by offering a mix of food, merchandise and games that created an engaging and festive atmosphere.

JPAMA featured signature food items such as Musubite and cucumber lemonade, along with exclusive merchandise including keychains and temporary tattoos. Interactive attractions like color tiles and the “Match the Bottles” game further encouraged active involvement among festival-goers.

Organizers said the booth aimed to go beyond entertainment by fostering camaraderie and showcasing the organization’s entrepreneurial skills. Through hands-on involvement in sales, customer engagement and activity coordination, JPAMA members practiced teamwork, communication and customer service in a real-world setting.

The CBA Fiesta 2025 reinforced unity and school spirit within the college, providing students with opportunities for both enjoyment and experiential learning. JPAMA’s participation demonstrated creativity, collaboration and resourcefulness, contributing to the overall success of the celebration.

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The activity supports the University’s mission of holistic and student-centered education by providing experiential learning that allows students to apply classroom concepts in real-life settings. It reflects the core values of Excellence through entrepreneurial practice, Unity through collaborative participation, and Mindfulness by promoting balanced student engagement through meaningful co-curricular activities.

• SDG 4: Quality Education – By integrating experiential and skills-based learning beyond the classroom.

• SDG 8: Decent Work and Economic Growth – By developing entrepreneurial, communication and customer service competencies relevant to future careers.

• SDG 17: Partnerships for the Goals – Through collaboration among student organizations in delivering impactful college-wide initiatives.