IMP's Quality Objectives

The Institutional Marketing and Promotions (IMP) as a public relations arm of the University aims to maintain goodwill within the organization and the public and promotes MSEUF programs, activities, facilities, and accomplishments through every available medium. The office aims to promote and enhance the University’s reputation and image to prospective students and other stakeholders through:

  1. Event marketing by promoting the University to potential students through career marketing of at least six (6) school visits every school year.
  2. Experiential marketing by inviting at least six (5) schools to participate in campus tours every school year.
  3. Host at least one (1) competitive event every year that will recognize talent and increase University visibility among stakeholders.
  4. Maintain a positive impact on prospective students during the campus tour (Bisita Eskwela) through student survey regarding their likelihood to enroll in the University with a minimum of 85% average rating to be interpreted until the end of every school year.
  5. Maintain positive feedback on the services accomplished by the office through a customer satisfaction survey with a minimum general weighted mean of 4.0 at the
    end of every semester in the next five (5) years.
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